# WhaBuzz vs 360dialog

> WhaBuzz and 360dialog both stay close to Meta's Cloud API. Compare fees in rupees and euros, API headers, webhook retries and scope.

Source: https://whabuzz.com/compare/whabuzz-vs-360dialog/
By Smaran Challapalli. Published 16 Oct 2026. Updated 16 Oct 2026.

360dialog (360dialog GmbH) is a European WhatsApp Business Solution Provider that sells API access per number in euros, with 24/7 human support on its WhatsApp API plans. WhaBuzz is an Indian-run Tech Provider charging ₹500 a month for the first number, billed in rupees with GST. Both are API-first. The sharper differences are currency, support depth and track record.

## How do WhaBuzz and 360dialog compare?

| | WhaBuzz | 360dialog |
|---|---|---|
| Who bills Meta's charges | Meta bills you directly | Not published. The pricing page shows "+Meta WhatsApp Messaging Fees" on each plan, added on top |
| Markup on Meta's rate | None; WhaBuzz never sees Meta's charges | Page description says "no markup on Meta fees"; Partner Platform says "zero message markup" |
| Provider's own fee | ₹500 a month first number, ₹250 each after, plus 18% GST | WhatsApp API: REGULAR €49, PREMIUM €99, SCALE €500, each per number per month. Marketplace €99. Partner Platform from €250 a month. GST treatment not published |
| API shape | Meta's `/messages` body plus `from`, `Authorization: Bearer` | `POST https://waba-v2.360dialog.io/messages` with a `D360-API-KEY` header; webhook envelope uses `whatsapp_business_account` as Meta does |
| Webhook signing and retries | HMAC-SHA256 signature; retries over 24 hours; replay up to 365 days | Signing not published. Retry window differs between two of its own pages: "typically 24 hours" and "up to 7 days" |
| Scope | API only: no inbox, builder or chatbot | API-first; no inbox or chatbot builder on the pages read |
| Region and data residency | Cloudflare Asia-Pacific region | Not published |
| Pricing transparency | Public flat fee, 14-day trial | Public price list in EUR; trial not published |

## What do 360dialog's own pages say about webhook retries?

They disagree. The [webhook reference](https://docs.360dialog.com/docs/messaging/webhook/webhook-reference) says retries run "up to a certain timeout (typically 24 hours, though this may vary)". The [overview page](https://docs.360dialog.com/docs/waba-basics/the-basics-overview) says delivery is retried "using exponential backoff for several days (up to 7 days)".

> We continue retrying delivery with increasing delays up to a certain timeout (typically 24 hours, though this may vary), or until the delivery succeeds.
>
> Source: [360dialog webhook reference](https://docs.360dialog.com/docs/messaging/webhook/webhook-reference)

If you depend on a long retry window, ask 360dialog which applies to your account. WhaBuzz publishes a fixed ladder instead: +30 s, 1 m, 2 m, 5 m, 10 m, 20 m, 40 m, 1 h, then hourly up to 24 hours, after which the delivery is marked `dead` and you get an email.

## When should you pick 360dialog?

Pick 360dialog when you want an established European provider with human support around the clock. Per its [pricing page](https://360dialog.com/pricing), the REGULAR plan includes 24/7 human support with a first-response SLA under 4 hours, and PREMIUM promises under 30 minutes. It also sells a Partner Platform for ISVs managing many client accounts, and a Marketplace tier that matches you with a messaging tool.

If you pay in euros or serve customers outside India, its footprint is wider than WhaBuzz's, which went live on 16 Oct 2026.

## When should you pick WhaBuzz?

Pick WhaBuzz when you want rupee billing with GST invoices, Meta's request bodies and a bearer-token API. A flat ₹500 a month does not depend on a euro exchange rate, and you get signed webhooks, `dedupe_key` and `seq` on every event, plus replay within your retention window of 30, 90, 180 or 365 days.

WhaBuzz has no tiered support SLA to quote yet, and no inbox or chatbot builder. If you need either, 360dialog's partners or another vendor will serve you better.

## How do you move from 360dialog to WhaBuzz?

If the WhatsApp Business Account is yours, connect it to WhaBuzz and sync your approved templates. Change the base URL, swap the `D360-API-KEY` header for a bearer token, and add `from` (your phone number id) to each body. Your inbound handler also changes: add signature verification and `dedupe_key`.

The full sequence is in the [migration guide](https://docs.whabuzz.com/guides/migrating/). A worked example for another provider is in [moving from Plivo](https://whabuzz.com/blog/migrate-from-plivo-whatsapp/).

## Frequently asked questions

### How much does 360dialog cost?

Per its pricing page, WhatsApp API plans are €49 (REGULAR), €99 (PREMIUM) and €500 (SCALE) per number per month, with Meta's messaging fees added on top. The page has a EUR/USD toggle; USD amounts are not published in the text I could read.

### Does 360dialog mark up Meta's fees?

Its pricing page description says "no markup on Meta fees".

### Does 360dialog sign its webhooks?

Signing is not published on the pages checked.

### Do WhaBuzz and 360dialog both use Meta's message format?

WhaBuzz uses Meta's `/messages` body unchanged. 360dialog's docs describe a `/messages` endpoint on its own host with its own key header; they do not state body compatibility in so many words.

## Sources

- [360dialog pricing](https://360dialog.com/pricing), checked 16 Oct 2026
- [360dialog webhook reference](https://docs.360dialog.com/docs/messaging/webhook/webhook-reference), checked 16 Oct 2026
- [360dialog basics overview](https://docs.360dialog.com/docs/waba-basics/the-basics-overview), checked 16 Oct 2026
- [WhaBuzz webhooks guide](https://docs.whabuzz.com/guides/webhooks/), checked 16 Oct 2026
- [WhaBuzz pricing](https://docs.whabuzz.com/pricing/), checked 16 Oct 2026
- [WhaBuzz migration guide](https://docs.whabuzz.com/guides/migrating/), checked 16 Oct 2026