Comparison
WhaBuzz vs Gupshup
Gupshup is a large conversational messaging platform with campaigns, AI agents, WhatsApp Flows and voice, and a self-serve fee of 0.001 USD per message on top of Meta's charges. WhaBuzz is a smaller, newer API for developers: Meta's own bodies, ₹500 a month for the first number, and nothing per message.
How do WhaBuzz and Gupshup compare?
| WhaBuzz | Gupshup | |
|---|---|---|
| Who bills Meta's charges | Meta bills you directly on your own Meta account | Its self-serve page says the WhatsApp fee "is billed at actuals". Whether Gupshup or Meta issues the invoice is not published there |
| Markup on Meta's rate | None. WhaBuzz never sees Meta's charges | The markup row for non-MM Lite marketing messages reads "NA". Meta's fees are shown per country in a selector on the page |
| Provider's own fee | ₹500 a month first number, ₹250 each after, plus 18% GST. Nothing per message | 0.001 USD per template message and per session message (outgoing and incoming text) on the self-serve plan. Monthly plan prices are not published; enterprise pricing is on request |
| API shape | Meta's /messages body plus from | Not published on the pages checked |
| Webhook signing and retries | HMAC-SHA256 signature, retries over 24 hours, replay | Events are pushed by HTTPS POST to your callback URL. Signing and retries are not published on the page checked |
| Scope | API only: no inbox, no campaign builder, no chatbot builder | Campaigns, AI agents, structured flows, WhatsApp Flows, commerce, Click-to-WhatsApp ads, voice |
| Region and data residency | Cloudflare Asia-Pacific region | Not published (its security page did not load) |
| Pricing transparency | Public flat fee, free 14-day trial | Per-message fee public; plan prices and trial not published |
According to Gupshup's self-serve pricing page, the fee structure is stated as follows.
Gupshup charges a standard 0.001 USD per message fee. WhatsApp charges message based fee and it is billed at actuals.
At 1,00,000 template messages a month, that fee is 100 USD (1,00,000 × 0.001) before Meta's charges. WhaBuzz's fee at the same volume is ₹500 plus GST.
When should you pick Gupshup?
Pick Gupshup when you want more than an API. Per its WhatsApp API page, it offers campaigns, AI agents, WhatsApp Flows, commerce and Click-to-WhatsApp ads, and it says it has been "the only company awarded Meta's Partner of the Year in both 2023 and 2024". That is Gupshup's own claim. It also describes itself as trusted by 50,000+ customers and handling 120 billion+ messages a year, a scale and track record WhaBuzz does not have.
It also fits teams that need voice, enterprise terms or a vendor with a long operating history. WhaBuzz went live on 16 Oct 2026 and traffic is still low.
When should you pick WhaBuzz?
Pick WhaBuzz when a developer owns the integration and wants a predictable bill. You send Meta's bodies unchanged, Meta's errors come back verbatim in error, with source: "meta", and every response carries a request_id. Webhooks are signed and retried for up to 24 hours, with replay within your retention window.
The fee does not move with volume. Meta's charges go to your own Meta account at Meta's rate, and WhaBuzz does not mark them up. The trade-off: no inbox, no campaign tool, no chatbot builder. Keep opt-in and opt-out state in your own system.
How do you move from Gupshup to WhaBuzz?
Check who owns your WhatsApp Business Account first. If it is yours, the number, approved templates, quality rating and tier stay with it, and you can connect it through Meta's signup popup. Campaigns, flows, inbox history and contact lists stay behind, and your send and webhook code must change to Meta's shapes.
The steps are in the migration guide. The same ideas are covered for another provider in moving from WATI.
Frequently asked questions
Does Gupshup charge per message?
Yes on its self-serve plan: 0.001 USD per message, per its pricing page, plus WhatsApp's fee at actuals. Monthly plan prices are not published there.
Does WhaBuzz charge per message?
No. WhaBuzz charges ₹500 a month for the first connected number and ₹250 for each after, plus 18% GST. Meta bills its own charges to you directly.
Does Gupshup sign its webhooks?
Its webhook documentation says events arrive by HTTPS POST at your callback URL. Signing and retry behaviour are not published on the page we checked.
Can WhaBuzz run AI agents or campaigns?
No. WhaBuzz is an API. It forwards events and sends messages; campaigns and agents are yours to build.
Sources
- Gupshup self-serve pricing, checked 16 Oct 2026
- Gupshup WhatsApp API page, checked 16 Oct 2026
- Gupshup webhooks documentation, checked 16 Oct 2026
- Meta WhatsApp Business Platform pricing, checked 16 Oct 2026
- WhaBuzz pricing, checked 16 Oct 2026
- WhaBuzz webhooks guide, checked 16 Oct 2026
- WhaBuzz migration guide, checked 16 Oct 2026
Corrections: if a figure here is out of date or wrong, email support@whabuzz.com with the source and we will fix the page.