Where the money goes

Many WhatsApp providers bill you for Meta's conversations and add a margin. We send you to Meta's own billing and charge only for connected numbers.

TopicWhaBuzzTypical BSPUI platforms
Who bills Meta's conversation chargesMeta, on your own Meta accountOften the BSP, from a prepaid walletUsually the platform, from a wallet
Markup on Meta's rateNoneCommonCommon
Provider's own fee₹500 a month for the first number, ₹250 for each afterMonthly plan, sometimes with a per-message feeMonthly plan, often tiered by seats or features
API request and responseMeta's own bodies, unchangedVaries, often a custom formatSecondary to the UI
Inbox and campaign toolsNot included. Your product builds them.VariesIncluded. It is the product.
WebhooksSigned, retried for 24 hours, replayableVariesVaries
Connecting a numberMeta's own signup popupMeta's popup or manual onboardingMeta's popup or manual onboarding
Many businesses under one accountTenants, each with its own numbers and billVariesVaries

The two right-hand columns describe common patterns, not any one provider. Check each provider's own pricing page before you decide.